Have you heard of Pinterest before? Maybe you've only heard of the recipe or DIY tutorials but it's actually used for a lot more topics! What Is Pinterest? You can think of Pinterest as a visual search engine. It's basically like Google but instead of Article Titles popping after a search, it's photo's relating to the article titles. It makes searching a whole lot more fun and is what makes Pinterest so valuable! See the people on Pinterest can stay there for hours and are already in the mindset to discover new items, things, etc. The traffic from Pinterest is a lot warmer than other places even social medias. Is It A Social Media? Technically it might be considered one but the way that it is used would lead the conclusion to no. It's not. See the way people use Pinterest is like I just said. As a visual search engine not so much to keep tabs on other people. Yes you can follow people. But you usually follow them based on the fact that you have similar styles or like the content that they are posting. It's such a unique piece of the internet that doesn't show any signs of going away! So how can it be useful for your business?

You know my mission here is always to give you at least one value marketing advice per week that if executed, it will generate business to your company! You know what?! Let me start right now sharing with you something that I've learned last week running a marketing campaign for a client, selling his "Misting System" service. For this type of service, we usually create a certain type of "awareness" and branding before leading the prospect to an Ad with a buy-in option. In this case, in particular we decided to run 3 different ads, all of them in the same area and well-segmented, but direct with a call-to-action to fill a small Facebook Lead form. (Quick explaining: Facebook Leads* is a type of ad that displays a small form that Facebook already give the option to fill with the information that the viewer created the account. We usually don't use this type of strategy because in the tests we've made the numbers of bad leads never made the good ones worthed.) Anyway... We started running those 3 ads and optimized the ones that were performing better. The results? 25 "warm" leads in 17 days, as you can see on the picture below:

Congrats! You're either thinking of starting a website/blog or already have one. Maybe it's for your physical business or maybe it's solely remote or for a side project. Whatever the case, It’s that time to pick a hosting site or maybe upgrade the one you’re using. Having a self hosted website is important to the success and growth of your site and blog. But how do you choose the right company with so many options out there? If you’re like me you then you probably over analyze and research everything before you make a decision. Maybe that’s even why you’re here! Either way, all the different company options let alone plan options can quickly become overwhelming. Using most of the platforms out there and with lot's of research I'll explain some key factors to look out for when deciding.